Design Factory

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Design Factory

77 Merrion Square South,
Dublin 2, D02 DH22, Ireland.
T +353 1 809 0010

For enquiries please contact
hello@designfactory.ie

Reset Rebuild Reconnect

The World has changed.
People have changed.
Needs have changed.

We have all had a different experience of the pandemic but we all collectively feel changed. It has been a time to rethink and re-evaluate. Business will have to adapt to this new world at pace and will need to remodel to meet new consumer demands and work within new restrictions. The physical changes will be a constant reminder. It will take time to reset to the new normal but the “connected” business will ensure its customer’s needs are met and trust will be key. Brands will need a real purpose.

In this new reality where many now work from home, workplaces have changed and social behaviour is transformed, it’s time to rethink communication style. Never has embracing change been so vital. See it as an opportunity to innovate and improve. A new way to connect and grow.

This doesn’t mean we must rebrand everything. It’s not limited to creating new campaigns or platforms. It’s more about pressing the reset button and recognising the new normal and ensuring we deliver into that space well.

Have a look at what could be updated to reflect new social norms and values, or what could be repurposed and optimised for an even better digital experience.

A brand reset doesn’t mean you’re going to show up in a way that customers will no longer recognise you. You should aim to communicate in ways that are fresh and relevant, but that reconnect to your past and reinforce the credibility and consistency you’ve developed as a brand.

Contact us

If you would like to CONNECT and discuss more… Call Design Factory on 01 809 0010

For Branding and Digital:
Conor Clarke 087 237 8956
conor.clarke@designfactory.ie


For Property, Retail and Packaging:
Stephen Kavanagh 087 226 8181
conor.clarke@designfactory.ie


For General Enquiries:
Lisa McLoughlin 086 701 3674
lisa@designfactory.ie

77 Merrion Square South,
Dublin 2, D02 DH22, Ireland.

T +353 1 809 0010
For enquiries please contact
hello@designfactory.ie