Background

Hand-crafted jeans made in the heart of Dublin city.

Name: Design Factory
Address: 77 Merrion Square South, Dublin 2, Dublin, D02 DH22, Ireland
Telephone: +353 1 809 0010
Price range: $

Brief

Design factory were approached by Native Denims to create a brand for their design and manufacturing business. The brief was to create a brand that would raise their profile and that could expand across other complimentary products in the future.

Solution

The project encompasses brand strategy, messaging, promotional materials, signage, packaging, website and animation. The mark itself uses a circle and bar icon locked in with the type. These icons are representative of the rivets and bar tack used in the construction of their jeans.