The Organisation for Economic Co-operation and Development (OECD) is an intergovernmental economic organisation with 36 member counties founded in 1961 to stimulate economic progress and world trade.
It has published the OECD Observer magazine since 1962, presenting authoritative and concise analysis of crucial world economic and social issues. It helps business, NGOs, academics and journalists to stay ahead of the policy debate.
Design Factory were asked to refresh the masthead for the OECD Observer in English and French, and to improve the layout and graph styles of the magazine.
The 50 year anniversary issue was used to launch the masthead. In addition to the design and production of the magazine Design Factory has gone on to produce OECD Yearbooks, special edition i-Sheets for conferences and OECD Policy Briefs.
Design Factory is working closely with the OECD to produce interactive content on future issues of the magazine and i-Sheets.
The OECD Observer has begun to leverage augmented reality to enhance the experience of the magazine by introducing more interactive content. Using the SnapPress Augmented Reality App, users can interact using their smart phones with these publications. Video stills, articles and infographics now come to life.
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